Demographic Form

A Demographic is a custom attribute associated with each Respondent. Demographics are used in analysis and reporting as a means of isolating subsets of Respondents that have something in common. Examples are Region, Product Line, Division, and Tenure. An analysis filtered on one or more Demographic values may reveal interesting tendencies in their comments as compared to the overall project population. For example, you may find that Respondents in a particular geographic region feel that inadequate product localization is the major barrier to growth. Maintaining a Demographic called Region would make this type of analysis possible.

 

If you have a standard interview protocol, most of the demographic items you collect would be good candidates for Demographics. Demographics can be added to the project at any time. If you intend to have a

 

Add a Demographic

Select Insert/Demographic on the main menu, or in Standard View click on the Respondents node in the Project Tree and either press the Insert key or right-click and choose New from the context menu.

 

Edit a Demographic

In Standard View, either double-click the Demographic in the Project Tree, or select the Demographics node in the Project Tree and double-click the Demographic in the Demographic List. Alternatively right-click the Demographic in Standard View and choose Properties from the context menu.

 

Delete a Demographic

In Standard View, select the Demographic either in the the Project Tree or in the Demographic List, then choose Delete/Demographic from the main menu, press the Delete key, or right-click and choose Delete from the context menu.